Wex Photo Video
Following the deal, Wex Photo Video will be merged with Calumet Photographic, a multi-channel photographic retailer acquired by AURELIUS in June 2016, to create a leading omni-channel offering servicing the enthusiast and professional photographer market across the UK and Europe. Servicing half a million customers across the UK, Wex is the country’s largest online specialist photographic retailer. The integration with Calumet will offer significant strategic benefits to both companies with scope to couple Wex’s award winning, online expertise with Calumet’s pan-European in-store experience. Once combined, these factors will create a strong multi-channel business that will serve both the UK and the wider European market, supported by the firms’ complementary management teams and organisational infrastructure.