Ideal Shopping Direct
One of the UK’s leading multi-channel home shopping retailers.
Ideal Shopping Direct sources, designs and sells lifestyle and crafting products to consumers via a variety of dedicated interaction channels including TV shopping channels, social media platforms, websites and live events. The company has two flagship channels, Ideal World and Create & Craft which deliver video content across both the UK and the US. Ideal Shopping Direct is headquartered in Peterborough where it has dedicated facilities for the production and transmission of its shows as well as the creation and distribution of products to customers.