Ideal Shopping Direct
Ideal Shopping Direct is a leading multi-channel home shopping provider in the United Kingdom. It has belonged to the AURELIUS Group since July 2018. The company purchases, designs, and sells lifestyle products, as well as do-it-yourself and craft supplies, to more than 600,000 customers via different interactive sales channels such as TV shopping, social media, websites and live events. Ideal Shopping Direct operates two flagship forms, ’Ideal World’ and ‘Create & Craft,’ which distribute TV content in the United Kingdom and the United States.