AURELIUS subsidiary Scandinavian Cosmetics strengthens its market position in Norway and Sweden
- The acquisition of Solis International Cosmetics AS and Alf Sörensen AB broadens the company’s market position substantially
- These acquisitions will increase the revenues of Scandinavian Cosmetics Group to well over EUR 100 million
- Accelerated growth of the existing luxury and consumer brands portfolio, and improved positioning of new Brands
Munich / Malmö (Sweden), July 5, 2018 – The Scandinavian Cosmetics Group, a subsidiary of AURELIUS Equity Opportunities SE & Co. KGaA (ISIN: DE000A0JK2A8), will acquire the Norwegian company Solis International Cosmetics AS and its Swedish subsidiary Alf Sörensen AB, effective June 30, 2018. This will strengthen the market position of the Scandinavian Cosmetics Group, which is the largest manufacturer-independent luxury and consumer brand management company for perfumes, cosmetics, hair care and skin care products in Denmark, Norway, Sweden and Finland. These acquisitions will increase the revenues of the Scandinavian Cosmetics Group by more than 15 percent to well over EUR 100 million. The business combination can further boost the above-average growth rate of the existing brand portfolio. At the same time, the ability to develop brands with a not-as-strong market presence will be permanently enhanced.
Solis International Cosmetics, based in Oslo, Norway, and Alf Sörensen, headquartered in Stockholm, Sweden, are the second-biggest and third-biggest independent distributors respectively of perfumes, skin care products, makeup and other cosmetic products of many well-known brands in their markets, and therefore make a perfect fit with the Scandinavian Cosmetics Group’s expansion strategy. Scandinavian Cosmetics already offers an extensive range of services related to online and offline brand development and market access in all relevant distribution channels, mainly perfume shops, drugstores, premium department stores and online shops. This will be further expanded strategically in the future.
“Since acquiring Scandinavian Cosmetics in early 2016 we have successfully broadened our position as an attractive partner for the positioning and marketing of luxury and consumer brands in the cosmetics and perfumes segment. With Scandinavian Cosmetics, we want to expand further, both organically and by means of a long-term M&A strategy,” said Nils Haase, the AURELIUS Vice President responsible for the realignment of Scandinavian Cosmetics. “This acquisition is an important milestone in this plan.”
About the Scandinavian Cosmetics Group
The Scandinavian Cosmetics Group emerged from the acquisition of the distribution business of Valora AG, and has belonged to the AURELIUS Group since January 1, 2016. It is the market-leading independent distributor of high-quality cosmetics and perfumes in Scandinavia, with operations in Denmark, Sweden, Norway and Finland. As a specialist in high-quality cosmetics and fragrances in the premium and luxury segment, and with extensive market access, the company covers all relevant distribution channels, primarily perfume shops, drugstores, premium department stores and online shops.